What is your aim?

It is important that this is clear from the outset as everything revolves around this core question. Some possible answers to this are:

• Corporate identity enhancement
• Change of image
• Selling a new product
• Creating a specific emotion or need

Who is the audience? Why would they watch the video? Which format would they watch it on?

The answers to these questions have a massive influence on style, content, running time and concept. It’s also important to consider the following:

• Age
• Socio-economic factors
• Knowledge of content matter
• Intellectual capability

Which medium will best suit your main objective?

Each medium has strengths and weaknesses and we can discuss with you precisely which is best suited to your requirements. Common alternatives include:

• Web streaming
• DVD
• VHS
• CD-Rom

In response to the previous three factors, we can now concentrate on the content and how to stylistically present it. If you have a rough idea then we can present the various alternatives available to you and discuss each possibility to best suit your need. Some of the considerations include:

• What is the subject matter?
• Are there any elements that you would definitley want included? (Locations, interviews, etc.)
• What kind of look would you want the final piece to have?
• What kind of pace are you looking for?
• Voiceover or interviews or presentation to camera?
• Dramatic style or sensitive documentary?
• Special effects or natural?
• Musical style?

Having talked through the specifics of the video production, the final step in this process is making sure we provide you with the complete solution. It’s at this point we’ll address such questions as:

• Do you require additional booklets/DVD sleeves to be designed?
• How many copies of the DVD/CD/video would you require?
• When is the delivery deadline?
• Is there anything else that we may not know about that would have a bearing on the project?