We’ve worked on a lot of video projects over the years, and think we have a pretty good idea of what is a good idea to do (and what isn’t!). However, we’re aware that many groups don’t realise how easy it is to make video work for them. So we’ve put their heads together and produced these top ten tips for video success.
If you’re planning to create a video product, then we hope they’ help!
1. Identify your audience. This will determine key points – the style of filming, the approach to editing, the style of graphics and whether to use voice over or a presenter.
2. Define your core message. You don’t want too many messages. Your core message might be that your organization is a viable and socially aware place to work,
3. Set out your aim. This is what you want to achieve. This could be to recruit more volunteers or share best practice.
4. Consider the structure and content. Will it be straightforward, graphics intensive or humorous? What sort of music will work? Will you want different versions for different audiences?
5. Think about the budget. The usual rule is the lower the budget, the lower the quality of production but this need not be the case if you have tackled point 4 thoroughly. The time invested there can ensure you get your ideas across in an efficient way, like adverts.
6. Make the most of pre-production planning and storyboarding. Before filming starts you should have a clear picture of what the finished product will look like. Whether this is done visually or in writing, it will help you imagine the piece and spot any gaps. Identify the right questions to bring out your core message. This stage is vital to ensure your commissioner and the production company understand eachother’s roles.
7. Be prepared for the shoot. Time is money and production companies are paid on a day rate. If the shoot needs several days, aim for back-to-back filming so you only have to set up once. Also ensure your commissioner is at the shoot to green light or red flag the shots.
8. Get the best out of editing. There are several stages from rough edit to final cut. Line up a focus group. When you’ve been so close to a project, the reaction of outsiders to the rough edit can help get the finishing touches right – but if you want big changes, it will cost!
9. Spread the word. Before the final cut’s ready, start the PR and send your press releases out.
10. Send it out and about. On DVD, your website, YouTube – the more the merrier. Get feedback, it could inspire your next production!