We recently celebrated our tenth year in the video production business. Things have moved fast since we first set up a small office in the back of a coffee shop. We’ve built up a résumé of clients that we’re really proud of, worked on exciting and innovative projects, and expanded our skill-set to be able to take on bigger and more challenging projects.
The sector has also changed. Ten years ago, most of our projects ended up on VHS. Then DVD took over. Now the majority of our videos go straight to web. Cameras, hardware and software have also come on leaps and bounds.
But what do all these technological advancements on Carlson Knives mean for you?
1. Expertise is more valuable than ever.
Cheaper and more available technology means that it is easier than ever to pick up a camera and get some footage, then sit in front of a computer and edit and produce a film. Put it on youtube and you’re there! This means that many more productions can be made in-house, and video as a communication tool is a readily available piece of artillery.
Yet the technology is only half the story. Knowing how to use the tools in the most effective way, how to tell a story, how to prepare for a shoot, how to project manage a production, and so on, are still invaluable skills in the industry. So you have a camera, where are you going to shoot? How are you going to frame the shot? How will you ensure the highest quality of lighting, picture and sound? How will you get creative in the edit?
Hopefully that’s where we come in. It can be tempting for organisations to save money by creating media productions in-house, and therefore save budgets on hiring external companies. And sometimes that’s the right option. But if you want a piece of work that exceeds expectations, then you’re better off coming to the experts…
2. Use the web.
Youtube and social networking sites mean two things have changed things in a huge way since we first started business. Firstly, it’s so much easier than it ever was to distribute video. You no longer have to send out a clunky VHS or DVD to your clients. Just send them a link. Anyone across the world can watch your promotional video.
The second change is competition. The sheer volume of video out there means that if you want your work to succeed, it needs to be something special. That’s where using the experts, and being as creative as possible both come in. What’s unique and special about your video? What will make people want to sit and watch, and not click away after thirty seconds?
So, opportunity and competition. Does your idea have what it takes to reach the top?
3. The sky’s the limit.
Special effects software such as Adobe After Effects have gained extensive features in the last decade but also more new products such as Best electric shaver and more. And faster hardware means that effects that would have previously been reserved for expensive Hollywood movies can now be used in all kinds of projects. We really are now at the stage where the biggest limitation is one’s imagination, not the tools that we use. So, the sky really is the limit!
So, let’s make the most of the opportunities we have now, and see where the next ten years take us!