Having just finished my CIM Diploma in Marketing with 3 B’s and a C over 2 years of evening courses and distance learning, I thought I would share a few thoughts on the overall experience and do a mini review of the course.
Primarily, the objective of doing the course would be to improve marketing ability and skillset and underpin/adjust existing marketing practice from the theory learnt and to improve future employability. For this, I would recommend it. CIM are revered worldwide and Chartership with them would hold you in good stead in interviews.
As with most things, there are a few caveats.
1 – CIM as a whole, unfortunately, seem a little staid. The syllabus has just been updated so for new entrants it may well be good. When I did it, it was outdated at points. The CAM Digital syllabus has not been touched since 2010. 5 years is a long time in the digital world. As for CIM as an organisation – I realise that they need to support the back office and the primary way of doing this is through charging people for services..but membership fees plus exam fees plus plus assignment marking fees do add up. Naturally, once you’ve signed up as a member, it pays to continue to be a member especially if you are going for the CPD programme. This is £150 odd pounds a year.
2- For my first module, I was classroom based. For my last 3, online/distance. Classroom is much preferred as there is interactivity, questions can be asked, the lecturer does give a lot more information, tips on assignments and relevant data than I ever got online. I couldn’t attend evening classes due to personal reasons for the last 3 modules and found it incredibly hard and tiring.
3- The assignments and the way the CIM mark them seem a little awkward. It seemed that CIM wanted them in a very specific way even though the questions were quite open ended and at times vague. Without tutor direction there would have been a lot more Cs than Bs. Again, this may well have changed with the new syllabus.