The Power of Video Production for Businesses: Enhancing Communication and Engagement
Ever heard of Interactive Video Marketing? Or indeed interactive videos at all? Interactive videos ordinarily increases viewer engagement (and some say irritability) as it forces them to click on a button to progress.
Here is a slightly obvious example:
http://www.raptmedia.com/customers/deloitte/
It offers what the industry calls “gamification”. They generally far outweigh viewing numbers for a straight video and tend to be more memorable if done well. The engagement is clearly higher,especially if done in a humorous way. Conversely, if not well thought out and rushed, the videos won’t reflect well on the organisation.
There are some caveats to consider. Due to the way it’s coded, you cannot upload them onto Youtube/ Vimeo and the like. It needs to be an embedded video onto your website using a player that will accommodate HTML5. The second caveat is that you will need to shoot to take to account the choices offered in the video which means more shooting which means more budget and spend. However, if you have more engagement and views, the theory is that ROI will be higher.
As per previous advice, we would strongly suggest that you spend a lot of time working out the messages, tone and choices offered before even engaging with a production company. They can help with some of the practicalities but only you would know about the message and how you want the video to reflect on the company.
As with the Deloitte video, you can customise according to the audience. It had a lighter feel to it as the target was graduates. If the video was the same in tone but to C-level, I’m not sure how many people would apply as it would give the wrong impression.
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