The Power of Video Production for Businesses: Enhancing Communication and Engagement
To Drone or not to Drone in your Oxford or Coventry based production ?
Short answer: It depends on the shoot. Generally, if budget allows, yes. It adds a lot to the production value. However, only if it fits the message and the tone.
Long answer: Generally, a shot list and whether a drone is required or not, is the last stage of the pre production process.
At the early stages, questions like what the tone, style, content, message and to whom is it directed should be answered. From there a working script in tandem with running time is worked out and from there, the shot list. Could a drone shot fit? NOT if it:
- breaches stringent health and safety factors. We’ve heard of stories of drones malfunctioning in factories, causing the line to stop and thousands of pounds being lost.
- does not add to the message or narrative.
- takes away from the message or narrative by being distracting or a lengthy shot just for effect.
- It makes your premises look unruly and unkept (assuming a company promo).
Drone shots take time to set up and can cost a fair amount so it needs to add it’s value to the clip you are producing. We think it can add value if it:
– makes your premises look impressive, be it internal or external.
– adds to the message and tone by adding a new shot or two previously unseen.
– continues to engage the viewer to the next shot.
– adds to the storyline.
Ordinarily, have a discussion with the production manager and ask whether you think it would add to the message or not. The problem can be that once you have the footage and it’s paid for, you’d feel compelled to use it even if it doesn’t really add to the video.
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