The Power of Video Production for Businesses: Enhancing Communication and Engagement
Getting drone videos and shoots in Oxford needs a lot of preparation, health and safety form filling and permissions. So here are some fundamental reasons why it’s potentially more costly than you anticipate and more time consuming to manage the shoot:
- Permissions: This depends on what you are shooting, when and where. However, Oxford being Oxford, you can assume that unless you are shooting at 3am, there will be people or vehicles present in and around the shoot area AND there will be buildings that you may or may not be allowed to shoot for commercial purposes. The production company or individual, if shooting for commercial purposes, will have to have a Civil Aviation Authority certificate allowing them to film. Then various health and safety forms will have to be filled out and filed with Oxford City Council and potentially the University if shooting on private grounds. Roads may have to be blocked and areas may have to be cordoned off. Generally, if you need the shot, shoot it when it’s quiet. Weekends or non term for University and post work for city shots.
- Audience: This inevitably leads to whether or not the audience will appreciate the 2-3 shots that may take a lot of time or organise and cost a fair few hundred pounds. Generally, they are very impressive shots but could there have been another way to get the message across without the drone. Obviously if it’s a building project, probably not. That’s up to the clients tastes, budget and sensibilities.
Here is a recent video which shows a drone shot from Austria. It’s called a reveal shot and you can see why. For this promo, as it’s for a 2 week summer camp in the Castly, we think it a necessary shot and expense.
Get in touch if you would like advice on the subject or book us for a drone shoot.
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