The Power of Video Production for Businesses: Enhancing Communication and Engagement
There is a wide range of use cases for 360 video for most organisations. For example, showing people around your organisation for tourism, recruitment or pre-selling a venue. Perhaps the video can be used internally for training or buy in from other parts of the business.
Whichever way it swings, it’s a much more immersive, engaging way that a simple video won’t be able to compete with. 360 video can be used for VR headsets like the standalone Oculus Quest or simply for desktop/tablet users to pan around using the mouse or moving the tablet itself. A few case studies recently that our 8K 6 lens Insta360 Pro 2 has been used for recently include:
– a 360 recruitment video for BMW Group, highlighting all the workspaces in the HQ offices.
– a customer experience for the Hennessy group, showing off the vineyards in the south of France.
– a launch video of the new Electric MINI.
In each case, the company wanted the audience to be immersed in the space that was filmed. To feel what it actually is like without fast cuts or framed shots. This is the biggest advantage of 360 video, whether for VR or not.
Here is another great example of 360 video: :
Or for showing off a venue:
Do get in touch if you think there is a case use for your company, even if it’s just for an informal chat about potential possibilities.
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