Not many people like watching talking heads unless they are interested in the person, the person is extremely interesting and/or it’s for a very short period of time. Most people switch off if it’s a marketing related interview as everyone knows its been edited and engineered. So, when and if should you film an…
Lots of car manufacturers require b-roll video and broadcast footage for news outlets around the world. Why ? Cost and time savings. News outlets don’t want to fly people in and out all the time just to collate 30s worth of footage for a news item. Rather, they log into the car manufacturers portal and…
Are you about to embark on video marketing for your business or organisation? Allow us to lend a hand with some pointers to get the best out of your marketing video: 1- Start with the audience in mind. You have your business objectives and marcomms targets to reach for the video. To get any way…
You are an events manager and have a high profile event that needs to be filmed. How do you go about it and how best to choose a company to do all the filming and editing? Here are a few pointers to help you from start to finish: Create a comprehensive brief for production companies.…
Welcome to part 2 of What makes a good promotional video? Part one centred on the right message to the target audience and how often we have seen either the wrong message to the target audience, or a message to the wrong target audience. This week, let’s look at the length of a company marketing…
Promotional video, be it for corporates, 3rd sector or SME’s are our regular commissions for the past 13 years. We’ve made some promotional videos that we are proud of, and some that we would love to have had editorial control over to improve upon. Which promo videos are the ones that get the most views…
