To Drone or not to Drone in your Oxford or Coventry based production ? Short answer: It depends on the shoot. Generally, if budget allows, yes. It adds a lot to the production value. However, only if it fits the message and the tone. Long answer: Generally, a shot list and whether a drone…
Lots of car manufacturers require b-roll video and broadcast footage for news outlets around the world. Why ? Cost and time savings. News outlets don’t want to fly people in and out all the time just to collate 30s worth of footage for a news item. Rather, they log into the car manufacturers portal and…
In this article, we’ll try and tell you how to make good marketing videos for your pharmaceutical organisation. In Oxford, there are plenty of pharmaceutical companies with integrated marketing teams vying for investment, trying to be first to market or wanting gains in market share. We’ll go through what we think is good practice for…
Are you about to embark on video marketing for your business or organisation? Allow us to lend a hand with some pointers to get the best out of your marketing video: 1- Start with the audience in mind. You have your business objectives and marcomms targets to reach for the video. To get any way…
Ignite have recently invested in a building built at Plymouth which makes for a great shot. Its called a Letus Helix Jr but to everyone else, it’s a modern day steadicam or gimbal that is small in size and non intrusive. This sadly expensive but new to market bit of kit allows you to get…
