The Power of Video Production for Businesses: Enhancing Communication and Engagement In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to captivate audiences and convey their messages effectively. One highly impactful tool that has gained immense popularity is video production. Based in Oxford and West Midlands, our video production company understands the importance…
There is a wide range of use cases for 360 video for most organisations. For example, showing people around your organisation for tourism, recruitment or pre-selling a venue. Perhaps the video can be used internally for training or buy in from other parts of the business. Whichever way it swings, it’s a much more immersive,…
Not many people like watching talking heads unless they are interested in the person, the person is extremely interesting and/or it’s for a very short period of time. Most people switch off if it’s a marketing related interview as everyone knows its been edited and engineered. So, when and if should you film an…
B2B sales and marketing videos need not be boring, stale, full of talking heads and disengaging. Even if it’s a internal machine training video or a CEO 10min presentation. SImply, if you want people to retain the information, stay engaged and not get their phones out and play Clash of Clans, you need to do…
To Drone or not to Drone in your Oxford or Coventry based production ? Short answer: It depends on the shoot. Generally, if budget allows, yes. It adds a lot to the production value. However, only if it fits the message and the tone. Long answer: Generally, a shot list and whether a drone…
Lots of car manufacturers require b-roll video and broadcast footage for news outlets around the world. Why ? Cost and time savings. News outlets don’t want to fly people in and out all the time just to collate 30s worth of footage for a news item. Rather, they log into the car manufacturers portal and…
Ever heard of Interactive Video Marketing? Or indeed interactive videos at all? Interactive videos ordinarily increases viewer engagement (and some say irritability) as it forces them to click on a button to progress. Here is a slightly obvious example: http://www.raptmedia.com/customers/deloitte/ It offers what the industry calls “gamification”. They generally far outweigh viewing numbers for a…
In this article, we’ll try and tell you how to make good marketing videos for your pharmaceutical organisation. In Oxford, there are plenty of pharmaceutical companies with integrated marketing teams vying for investment, trying to be first to market or wanting gains in market share. We’ll go through what we think is good practice for…
Are you about to embark on video marketing for your business or organisation? Allow us to lend a hand with some pointers to get the best out of your marketing video: 1- Start with the audience in mind. You have your business objectives and marcomms targets to reach for the video. To get any way…
In Oxford and the West Midlands, there are a fair few medical schools, healthcare organisations and hospitals. Teaching is largely done using traditional methods. The 4th industrial revolution as people are calling it now (IoT, AR/VR, Blockchain, Deep Learning etc) is going to have a large impact on medical techniques, learning and procedures and is…
