Why and when to film interviews

  Not many people like watching talking heads unless they are interested in the person, the person is extremely interesting and/or it’s for a very short period of time. Most people switch off if it’s a marketing related interview as everyone knows its been edited and engineered. So, when and if should you film an…

Interactive Video Marketing for increasing audience engagement.

Ever heard of Interactive Video Marketing? Or indeed interactive videos at all? Interactive videos ordinarily increases viewer engagement (and some say irritability) as it forces them to click on a button to progress. Here is a slightly obvious example: http://www.raptmedia.com/customers/deloitte/ It offers what the industry calls “gamification”. They generally far outweigh viewing numbers for a…

Ignite Creative - Video Marketing for a Business

Video Marketing for a Business

Are you about to embark on video marketing for your business or organisation? Allow us to lend a hand with some pointers to get the best out of your marketing video: 1- Start with the audience in mind. You have your business objectives and marcomms targets to reach for the video. To get any way…